1978
1978 · Drake's Cakes
USA
Drake's Cakes Incredible Hulk Cards
PSA Graded: 185Gem Rate (10): 1.08%8+ Rate: 49.73%
PSA data from publicly available population reports. This site is not affiliated with PSA or CGC.
PSA data from publicly available population reports. This site is not affiliated with PSA or CGC.
Why This Set Matters
The Cake Card Tradition
Drake's Cakes followed the long tradition of food companies using collectible cards as marketing tools.
Hulk TV Tie-In
The CBS Incredible Hulk TV show starring Bill Bixby and Lou Ferrigno premiered in 1977 and was a massive hit.
Deep Dive
The 1978 Drake's Cakes Incredible Hulk Cards represent the food-product end of Marvel's late-1970s licensing explosion. As the CBS Incredible Hulk TV show captivated prime-time audiences, Drake's Cakes moved quickly to capitalize.
Food-packaging inserts from this era face particularly challenging survival conditions — they were distributed inside snack products, often handled by children, and discarded along with the packaging.
First Appearances & Rookie Cards
0 documented
No first appearance / rookie cards documented for this set.